"The smartest person in the room is often just the opposite...
self awareness is the most critical skill one can have."
At the forefront of Spokane’s business and civic organizations, Marty Dickinson has led successful teams across a wide range of industries. Having more than 27 years of marketing, branding, communications and organizational management experience, she is passionate about leading others through change and helping teams look forward.
With expertise in navigating change, leading through uncertainty, and reading an evolving environment, Marty’s success relies on opening her mind to the possibilities the future holds.
As executive vice president of culture enhancement at Umpqua Bank she was responsible for integrating 4,500 associates into the bank’s iconic and progressive culture while also constantly evolving it to align with the bank’s mission and vision. In addition, she led the organization efforts of associates and processes with the bank’s growth strategy and customer experience.
Prior to her role at Umpqua Bank, Marty served as the EVP of marketing and communications at Sterling Bank, overseeing all marketing, public relations, communications and government affairs functions for the organization. This included a complete rebranding effort for the $10B institution.
Marty has most recently formed her own company Skye Strategies where she is working with clients such as Greater Spokane Incorporated on realigning the organizations economic development efforts.
A native of Spokane, Marty is equally passionate about her hometown. Before joining Sterling Bank in 2011, Marty served as the president of the Downtown Spokane Partnership for six years, where she helped attract more than $3 billion in urban reinvestment to enhance Spokane’s downtown district. Her private sector work includes key management and high-level marketing roles in the telecommunications industry at NEXTLINK, XO Communications, Cellular One and AT&T Wireless.
All of Marty’s experiences have shaped her flexible and open-minded management style and demonstrated how organizational changes can bring opportunities for professional growth. She is a frequent public speaker on the topics of branding and marketing, organizational management, motivating teams and managing the work/life balance.
Marty has been featured in the regional and national press. The Inland Catalyst named Marty one of Spokane’s Top 20 Under 40 in 2009. Marty’s American Banker op-ed, “Branding a Turnaround,” was named as one of the top 10 contributed articles in 2013. Marty has also been named Spokane’s Power 50- most influential people on multiple occasions and as recently as 2017. In 2015 Marty was honored and awarded the highly esteemed YWCA Woman of Achievement award.
A graduate of Washington State University, Marty serves on the Board of Regents for Washington State University, Public Facilities District Board of Directors, State of Washington Regence/Blue Shield Foundation Board, Chair of the WSU Medical School Community Board, and Executive Board member of the Association of Washington Businesses.